How to beat Hyatt’s ‘disruptive’ promotions
Hyatt announced a $1.5 billion deal with Comcast to bring the largest online video provider in the United States to the U.S. The deal comes amid an unprecedented wave of online video service disruption.
The online video company has been the subject of a series of protests in recent months by employees who claim they were fired for organizing in the workplace.
The company’s chief executive, Stephen Sargent, resigned last week amid controversy over the company’s treatment of female employees. Read more In announcing the deal, Hyatt said it will “bring unprecedented value to its consumers.”
“We have taken great care to ensure our relationships with customers and partners across the U, Canada, and Latin America will remain strong and robust,” the company said in a statement.
“The combination of this unprecedented deal and our new, enhanced partnership with Comcast will help us strengthen our business and accelerate the transformation of the Hyatt brand,” Hyatt added.
Hyatt has already signed deals with AT&T and Comcast, and the company also plans to enter the video streaming market with Hulu.
The partnership with Hulu comes as consumers increasingly look to cheaper and more convenient video options.
According to research firm New York Times, the U