How the Diamonds Sports Promotions program changed consumer shopping habits
The Diamonds sports promotions program changed the way consumers shop for sports merchandise.
The new program has been a boon for retailers, especially the big box and department stores, which are in a tough spot as sports merchandise sales continue to sag.
The program lets customers pay online and at retail outlets and is the first time it’s been offered in the United States.
The new program was launched last week, with a focus on sports.
The Diamonds, which began as an online-only program for sporting goods in 2012, said in a statement that the new program will help it to “expand its reach, reach even further and better align with its customer’s needs.”
It was announced in March that the company is expanding its marketing efforts with a new ad campaign aimed at youth and families.
The Diamond’s new ad will run across social media and television, the company said.