Why Amazon’s $500 discount on its phone plan is a big win for Australian shoppers
The Amazon promotion that started last month has been the most popular offer in Australia for a few months now, with people spending more than $500 on a smartphone plan.
While it’s the first time Amazon has offered such a big discount on a phone plan, the company is also making a point to highlight the benefits.
“You can have the latest and greatest phones in Australia, and it’s a great way to spend on our amazing products,” Amazon spokesperson Chris Tse said.
“We know how much people love having their phones on their desk, and that’s why we are giving people a big offer on their new Amazon Prime phone plan.”
Amazon has not been shy about highlighting the benefits of its phone plans.
The company recently added $500 cashback and $500 Amazon Credit to the $700 introductory offer, while also offering a $100 gift card for any Amazon purchase.
But the most interesting part of the promotion has been its direct marketing.
Amazon says the promotion is being offered to people who are “promoting their Amazon Prime Phone Plan”, meaning those people can get a free phone on the first day of a new contract.
It’s not clear what the promotion offers other than to encourage people to get their hands on a new device, but it’s also clear that it’s aimed at the growing number of people who have their phones locked up.
“If you are an Amazon Prime member who wants to get the best value for your Amazon Prime membership, we’ve created a new phone plan offering $500 in cashback, $500 as a gift card, and free phone calls on the Amazon Prime smartphone plan,” the company said.
“We are also introducing a $500 phone credit for eligible Amazon Prime members who are promoting their Amazon smartphone plan.”
The company’s marketing is also clear in the way it’s being run.
“It’s a one-stop shop to get your new phone on your desk and unlock it for free,” the Amazon spokesperson told ABC Radio.
“Once you’ve unlocked it, you can add it to your Amazon Mobile Plan for free for a limited time.”
“Once your phone is unlocked, you get to choose which apps and services you want to access and how much of your smartphone you want on your smartphone plan and we have free, unlimited access to those apps and apps and more.”
So if you want a new Android phone, you might want to consider a phone that is unlocked but has a lock screen and a lock camera, for example.
“In the past, if you were in the UK, the first place you would want to go was Amazon’s UK mobile plan,” Amazon said.
Amazon Mobile Australia is the company’s main mobile phone plan in Australia and the Prime offer is also available in other countries.
“Amazon Mobile Australia offers a variety of devices, including tablets, smartphones and a range of cameras, TVs and accessories to suit your lifestyle,” the spokesperson said.
If you want your phone unlocked for free, you could choose to get an Android phone or get a Kindle Fire tablet.
You can also get a new Amazon Fire TV Stick, which will be cheaper than the regular Fire TV stick for those who buy a new Fire TV.
Amazon is not the only company offering a new offer to Australians.
Apple, Amazon and Nokia are also offering similar discounts on their smartphones and tablets, but Amazon is getting the bulk of the promotional attention.
The Australian Competition and Consumer Commission has also launched an investigation into Amazon’s promotion.
Amazon said it is still reviewing the commission’s findings, but said the promotions are designed to encourage its customers to get new phones and tablets.