Lowes sells Mcdonald’s on its new YouTube channel, says spokesman
In a move that could boost sales at its flagship chain of fast food restaurants, Lowe’s announced on Monday that it has signed a partnership with YouTube to make its own video-sharing platform available to consumers.
Lowes has long relied on its own YouTube channel to promote its products and services, including its grocery store chain and its discount chain.
It is the first major chain to open a YouTube channel.
The new partnership with Google+ will allow customers to follow Lowe’s on the Google+ website, Lowe.com and its YouTube channel and receive updates about product launches, promotions and other Lowe’s-related content.
In a blog post, Brian Rood, Lowe s vice president of marketing, said the deal with YouTube “will give our customers an opportunity to get a glimpse into what Lowe’s is cooking up to the world via a new platform.”
Lowes said in a blog posting that it will begin accepting YouTube content in the coming weeks, including promotions from Lowe’s employees.
In a post on Monday, Lowe said the partnership will allow the company to “offer consumers a better, more personal experience with our products and service offerings.”
The move by Lowe’s comes as the fast-food giant continues to push its new video-sending service, Lowe Post, which will allow consumers to watch a live feed of their favorite TV shows and films on YouTube.
The service is expected to launch in the next few weeks.