What you need to know about the golden boy promotion
Goldies are not the only ones getting paid to promote products, and many of the biggest names in the fashion world are also making big money from the trend.
But some are taking a page from the playbook of a major fashion retailer.
Here’s a rundown of the top fashion and fashion-related stars making millions from the popularity of the golden boys.1.
Chanel – $2.2 million from a $2 million deal with NikeSource: Chanel via The Wall Street JournalGolden boy: Chanels brand is the biggest in the world, selling over two million items a year.
The brand is known for its minimalistic aesthetic and its high-fashion appeal.
It has also taken a major step in the market, opening a store in Los Angeles in 2018 and expanding to Dubai in 2019.2.
Ralph Lauren – $1.4 million from an $800,000 deal with the brand’s parent company, Calvin KleinSource: Calvin Klein via The New York TimesGolden boy in a gold-plated dress: Ralph Lauren is known as a luxury brand, but its products are also seen as affordable and stylish.
The company is now expanding in Asia, and it is one of the most recognizable luxury brands in the US.3.
Dolce & Gabbana – $800 a pop from an undisclosed deal with Dolce-LoefflerSource: Dolce Gabbanna via The Hollywood ReporterGolden boy at the Dolce La Boeuf show in Paris in 2012.4.
Prada – $5 million from the sale of its namesake label in 2016.
Golden boy for Chanel: Prada is famous for its timeless looks and has made waves in the past few years with its bold, bolder designs.
Its latest deal with Chanel was a high-profile one, with a $1 million payout.5.
Calvin Klein – $900,000 from an unknown deal with Calvin Klein in 2017.
Golden man: Calvin’s collections are famous for their minimalism and minimalist look.
Its products are made with a minimal amount of materials and are designed for everyday wear.
The label has been making headlines lately, thanks to a $7 million settlement with a federal labor watchdog.6.
Gucci – $400,000 a pop, from an unnamed deal with Gucci in 2018Source: Gucci via The HillThe golden boy for Gucci: The brand’s collections have garnered much attention in recent years, and the company has been growing at a fast pace since its founding in 2006.
Its sales have also increased in recent quarters, and its stock has seen a huge spike.7.
Calvin Thomas – $300,000 in an undisclosed, one-off deal with a Chinese companySource: The Wall St JournalGolden man for Guys: Calvin Thomas has been the fashion industry’s kingmaker for years.
He is also one of fashion’s most well-known figures, thanks in part to his role in the success of his label, Calvin Thomas.8.
Ralph & the Kenleys – $100,000 to $300 million from undisclosed deals with Ralph Lauren, Calvin, Calvin Lee and Jil SanderSource: Ralph & amp the Kenys via The LA TimesGolden man in a pair of Ralph Lauren jeans, a Ralph Lauren scarf and a Gucci jacket: Ralph Kenys has long been one of Hollywood’s most sought after designers, and his collection is legendary.
He recently released a pair in the spring.9.
Prana – undisclosed dealSource: Prana via The TimesGolden men: Pranas collections have always been on the cutting edge, with the latest collection featuring some of the best pieces in the brand.
They also feature some of its most recognizable designers, like Calvin Klein, Ralph Lauren and Gucci.10.
Calvin Vans – $500,000 payout from a one-time sale of Calvin V.A.D.C.C., a luxury apparel brand in 2016Source: CVS via The WrapGolden man at the Calvin Vane show in New York in 2015.11.
Ralph Schatz – $150,000-$300, 000 from a deal with his namesake brandSource: L’Oréal via The Globe and MailGolden man on a Prada gown, a Guipuzco jacket and Prada shoes: Ralph Schutz is known to have a penchant for fashion, and this latest deal was the latest in a long line of high-end, high-class fashion deals.12.
Alexander McQueen – $450,000 and $1,500, 000 to be paid by Alexander McQueens parent company to promote the new Ralph Lauren collection, in 2018.
Golden girl: Alexander McQuayles designs are known for their bold and innovative designs, which have caught the eye of designers.
The fashion icon’s latest deal is with Ralph Schulz, who has long held a strong interest in Alexander McQays fashion