New York City schools to stop using cookies for promotion
NEW YORK — New York’s public schools are set to stop advertising products like cookies, social media accounts and YouTube videos.
In a memo sent to parents Monday, the city’s education department said it will allow schools to limit advertising to a maximum of 30 seconds per commercial and no more than five minutes per commercial.
The changes will apply to all New York public schools, the memo said.
The changes come as New York is grappling with a national backlash over school cookie bans.
The ACLU said schools should not be able to use the cookies to target advertising to students.
Last year, the department began requiring school districts to allow schools and other entities to use a cookie to collect information about students, including their grades, behavior and health status.
It said the changes were meant to give students a better understanding of their grades and behavior and to improve communication between schools and their teachers.
But the department has said it cannot require schools to allow a cookie if that would interfere with the educational mission of the district.
A number of school districts have been implementing cookie bans in recent years, including the Chicago Public Schools, New York State and the Philadelphia City Public Schools.
School districts have also been experimenting with different ways to monitor and control student behavior.
Some have allowed teachers to record students’ online activity and give them an opportunity to appeal grades.
New York has been the nation’s leader in cookie bans, with about 40 percent of schools and colleges in New York requiring them.
The New York Times reported last month that the city is among the states most heavily cookie-banned.