Posted February 20, 2019 11:05:47Apple has launched a new campaign called “We’re All The Same” to highlight the importance of diversity in tech, and the importance that tech companies place on supporting the voices of women, minorities, and underrepresented groups.
It was first spotted by the BBC and will be available for a limited time on Apple’s website and in Apple Stores on February 22.
In the campaign, Apple is using a series of iconic Apple icons to highlight diversity in the tech industry.
The company also has the opportunity to show its support for women, people of color, and LGBTQI people through the use of a “glass ceiling” silhouette and a “diversity card” that includes a picture of a female engineer and a picture and title of an LGBTQI person.
The campaign is available to buy for $5.99 at Apple’s online store, and in the Apple Store in select cities and countries.
It is the first time Apple has used its own brand to highlight its support of women and under-represented groups, and its first time it has used a familiar brand image in the marketing campaign.
The campaign is set to run for a month.
The Apple brand has been one of the company’s most visible symbols of support for diversity and inclusion for some time.
It has also been used by other tech companies to highlight their commitment to diversity and gender equity in the workplace.