A promotional ad from the Lowes department store that featured an image of an empty store with a sign saying, “We don’t sell products for sale”, has gone viral.
The photo, which was posted on Twitter on Tuesday, was a reaction to a sales promotion by the company in the wake of Prime Minister Narendra Modi’s visit to the United States on Tuesday.
Modi is due to hold a summit with President Donald Trump in the US next week and will be the subject of a wide-ranging press conference with the US President later this week.
Modis visit to New York has also prompted the Indian media to post the photo.
“The new Trump administration is coming into office and there are some things they want to do,” a tweet by @kunal_chaudhury said.
“Lowes promotion ad.
What do you buy at this lowes?”
A tweet from @mohammad_majid said the ad was not meant to be provocative.
“This ad is meant to send a message that our retail industry is still in a transition,” he said.
“Lowes is not a ‘sell-your-product’ brand.
It has been a supporter of progressive social movements and causes.”
In its ad, Lowes said, “If you want to make a difference in the world, you can’t just sell a product for a buck.”
“We’re not selling products for sales.
Our aim is to change the lives of people and make the world a better place,” it said.
Lowes spokesperson Samir Shah said the company does not sell products to customers for profit.
“We have a very diverse and inclusive retail environment, and we have an incredible team of people who work tirelessly to support the company and our customers,” he told the Indian news agency AFP.
“Our retail sales team supports customers and the business with a range of solutions, including innovative new retail platforms, which deliver value for money.”
Shah said the lowes ad was a response to a recent campaign launched by the US retail giant to highlight the importance of local retail in a world where global commerce is shifting away from the US.
The campaign, which launched on Wednesday, includes a video message from Lowes CEO John Wetherall.
The video asks, “Can you make a real difference?” and asks, in English, “How do you make money?
How do you do what you do?”
The ad has been viewed more than 5 million times.
“I am excited to see the power of the American people and to see them standing up for what they believe in,” Shah told AFP.
“I think it’s a very powerful message.
I think it is important that we have people who can take that message to the world.””
It’s a message from a business that cares about people,” he added.