If you’ve been to Sam’s Club in the past year, you may have noticed something weird.
Sam’s has become the new king of the promotion-driven iTunes store, thanks to its ability to deliver new music and movies directly to the service’s thousands of Apple devices.
That means Sam’s will continue to dominate the iTunes store for at least the next year, and it won’t be long before it becomes the dominant player in the retail world.
“Sam’s Club has been the leader in mobile and mobile app promotion, with a total of nearly 500 million music downloads and more than 30 million movies and TV shows,” Sams cofounder and CEO Sam Zell told me.
“The company has grown its app store significantly over the past two years.
In 2017, it will have nearly 20 million music and video downloads, up from 9 million in 2016.”
“At this point in time, the biggest challenges are: 1) increasing customer loyalty, 2) managing an ever-expanding user base, and 3) building out a better online experience.
This is where the Sams Club Mobile app comes in.
It provides a seamless way for consumers to see all their favorite music and music apps in one place, and is designed to be easy to use for users on mobile devices, too.”
While it’s a bit of a catch-22 for the company, it’s definitely a win.
As its apps have become increasingly popular and more popular than the iTunes app, Sams has built up a loyal user base.
So if it can grow its app sales by a few million units per year and manage an even larger user base with a mobile-first strategy, it should be able to keep up.
But as it has become a new and more dominant player, Sam’s now facing the challenge of getting users to actually download its apps.
As Zell put it, “In 2017, Sam is going to have a much bigger customer base than we did in 2016, but the number of people who download our apps is smaller than it was last year.
In order to keep the store growing, we have to make sure that we’re creating a better experience for users.
The Sams mobile app is one of the ways we can make that happen.”
In the coming months, Sam will begin to roll out an update to its mobile app that will improve the user experience on the store.
Zell told Ars Technic that this update will include more features and will be made available to customers who already have the Sam’s Mobile app installed on their device.
As for how it will do that, Sam hasn’t yet announced specifics, but Zell said that it’s going to be “the next big thing.”
What this means for Sams is that Sam’s isn’t going to lose the customer loyalty that it has built over the last few years.
Rather, it’ll have a larger and more loyal userbase, with Sams being able to focus on the things that matter most to its users, like offering more content and services.
That means more people will be able access the Sam, Zell added, and that’s good for Sam’s.
When it comes to the company’s future, Samz said that the company is “still in the planning phase of what our future looks like, but we have an exciting roadmap of exciting things that we can do to help Sam’s grow even further.”
Image via Sams.com