A couple months ago, Nordstrom announced a deal with Walmart, the world’s largest retailer, that would see the retailer’s salespeople reach more than 150 million shoppers by 2019.
That’s the same year Nordstrom will sell the last of its merchandise from its namesake brand.
Walmart is currently the world leader in sales of department stores, but Nordstrom was never the only retailer to reach that milestone.
But in an attempt to lure shoppers to Walmart, Nordysts chief executive, Chris Boyd, said his company was working on a new program.
Now, the retailer is trying to convince customers that it’s going to get their shopping and personal shopping done by offering them a way to save on its sales.
But this new program will be unique to Nordstrom.
Walmart isn’t going to offer a similar deal to other retailers, Boyd said, so he wants to make sure the salespeople at Walmart are up to snuff.
“I don’t think that’s the kind of thing that’s going be a standard thing,” Boyd said.
“We are going to take a very different approach to our sales and our marketing strategy.”
It’s a big gamble for a company that’s trying to stay afloat in the face of a stagnant U.S. economy.
Walmart has lost more than $1 trillion in the past year, according to estimates from S&P Dow Jones Indices.
Boyd and his team have been working for months to develop an effective strategy to compete with the likes of Amazon, but it’s taking a lot of time and effort to get the word out.
For example, Boyd says his team has spent months talking to potential retailers who might want to participate in the program.
He says they’re not just going to give away the Nordstrom deal, but they’ll also be sharing their strategy with other retailers and their customers to help them figure out if they should try the Nordysters program.
Boyd said the sales people will get a free demo at a Walmart in the fall and Walmart will then get in touch with the program’s partners and give them a heads up that the company is planning to offer their customers the Nordys brand.
“If we can get some retailers to see what we have to offer, we will be in a position to really drive that,” Boyd says.
Boyd says that the sales reps are also going to do a “truly valuable” job of keeping their eyes on the customer.
He said they’ll be tracking the number of shoppers who purchase the products, how many shoppers buy each item, and the number that choose the retailer over Amazon and other online retailers.
Boyd is not saying how many retailers will participate, but he says that if Walmart wants to give a good showing, it’s “absolutely critical” that they’re able to get that information.
Boyd also said he hopes the sales associates will be “tough and smart” and be able to make a good impression.
“They’re going to be really engaged and they’re going’t want to take the bait,” he said.
In an effort to keep its brand name fresh and fresh, Boyd and company will offer free samples to the first 10,000 customers who sign up for the program, which will run until Sept. 1, 2019.
Boyd told me he expects a lot more retailers will sign up, including Target, Amazon, and even Walgreens, which has been a pioneer in the department store industry.
Boyd hopes that the program will work well and will help convince shoppers to shop at Walmart.
But Boyd also told me that Walmart’s decision to offer the Nordynsters is “very risky,” because the company has been losing money for years.
Boyd predicts the Nordymens program won’t be able even if the sales team can keep their eye on the customers.
“It’s a great idea but I’m not confident that they will get enough of their customers in there,” Boyd told Business Insider.
“What I would say is that they need to be better at it than what they’ve been doing.”
Nordystrom is not the only brand to see success with its sales program.
Macy’s, which had already launched its own program, has been able to attract shoppers by giving away free products at the end of the month.
Macys sales reps have been able make big sales by reaching customers who are already interested in the brand, but Boyd says the Nordensters offer could actually be more effective.
“A great retailer’s best sales pitch is when they make a big difference in the lives of their consumers,” Boyd explained.
“And I think that we can really do a better job at making a difference in people’s lives if we get to that point where we are really effective in helping them make a real difference.”
Boyd also says that Walmart will offer a lot in the way of incentives to lure people into participating in the Nordyxsters.
In addition to the free samples, Boyd is also encouraging stores to offer free items on their store’s holiday