Bank of Montreal is getting the first of its $400 million promotional video campaigns to go live in a bid to improve its brand image.
In an advertisement released Thursday, the bank says it has a new slogan for its “Promotional Pens” line of pens: “Better than Cash, Better than Checking.”
In addition, the banks new slogan will be on its mobile app.
“We’re excited to launch a brand-new advertising campaign that showcases our commitment to innovation and authenticity,” Bank of Quebec CEO Paul Polak said in a statement.
“Our brand and advertising campaign is a reflection of our commitment and commitment to our customers, our employees and our communities.”
The bank is targeting two million Canadians in its latest promotional video to promote the new promotional pens.
“They are more than just cash.
They are more like credit,” Bank President and CEO Michael Sussman said in the video.
“And when you buy one, you can take it with you anywhere, wherever you go.”
The campaign also features the bank’s iconic logo on a card with a stamp that reads: “Be the first to get cash back.”
It also features a series of brand ads that include a video about how the bank has “made it easier to save for a retirement.”
“There are no hidden fees,” Polak says in the ad.
“We’ve simplified your bank account so you can get your money back.”
The new promotional campaign will run for two weeks from June 22 through Aug. 3.