Posted July 25, 2018 10:38:27Popeyes’ newest marketing campaign, which is part of its new “promotion letter” campaign, promises to give customers a reason to talk about the food they love.
“You can talk about our food, you can talk with your friends about our foods, you even get to be in front of the camera with our food,” Popeyes spokeswoman Bethany Davenport said.
The letter also offers up some tasty tidbits.
For instance, it suggests a variety of foods to get your attention while you’re shopping, but also includes a couple of suggestions for what to get next: “We want you to try our food before you leave.”
For some, that’s the first step toward a new and healthier diet, and it’s a bit surprising that the chain’s newest campaign won’t specifically focus on healthy eating.
“They’re not saying that’s their primary goal, they’re not really saying it’s the main goal,” said Dan R. Krikorian, president of the Council of Dietitians of America.
“But I think it’s really a way for them to try to push it forward in a way that is not just ‘Eat Popeyes, eat Popeyes.'”
Some are worried that Popeyes is pandering to customers with the campaign, but some are hoping it’s actually about changing people’s eating habits.
“It’s really about getting more people talking and saying, ‘I like this,'” said Stephanie Sussman, an executive vice president of nutrition for PepsiCo.
“If Popeyes can really do that, they have a real chance at winning the future.”